This website uses cookies
Read our Privacy policy and Terms of use for more information.
A weekly newsletter from an awarded-certified messenger, artist, self-made marketing technology officer, and semi-retired journalist with a love for Chicago Style; and who knows it feels good putting money in your mailbox.
Read stories and strategies from a certified messenger who matters.
Join over 1,262 newsletter subscribers for one weekly email.
Read handpicked articles summaries.
Save time on finding content inspiration.
Learn something new from industry experts.
Shortlist job opportunities.
Wishlist book references.
Playlist music recommendations.
Today’s Drop
Handpicked Articles
Landmark Group says unauthorised access exposed Shukran members’ names, contact details and birth dates, The National reports. Payment card details and loyalty points were not affected.
Also in the mailbox
The postal short story series about Lucky Lawrence’s misadventures as a USPS postal inspector.
Email Content Inspiration
Peter Thomas Roth says its first Listrak RCS campaigns beat SMS by 40% on conversion and 29% on revenue per send in a PR Newswire release. Fall sends covered early access, gifts with purchase and loyalty rewards.
EMAIL Industry News
Cybernews found 125 million SMS exposed at Latvia’s CSCTelecom, including bank codes, retail alerts and shipping details. The database was observed closed Oct. 27, but four years of message history had been accessible.
EMAIL EXPERT PANELS
Get Better’s BIO podcast, made with Klaviyo, opens with Wild’s CRM lead on loyalty, subscriptions and testing direct mail. The launch release on Markets Insider says the show bars sales pitches.
Job Opportunities
Senior Lifecycle Marketing Manager
Remote, US · Software · Marketo · $115.2k–$194.4k
Senior Product Marketing Manager - Lifecycle & Customer Communications
Remote, US · Finance · Braze · $135k–$166k
EverPro - Senior Marketing Automation Manager (Remote US)
Remote, US · Software · Marketo · $130k–$145k
Senior Manager, Marketing Automations & Digital Experience Lead
Remote, US · Healthcare Services · HubSpot · $144k–$186k
Remote, US · Finance · Marketo · $135.2k–$202.8k
We’re not affiliated with these employers. Each link goes to the company’s own careers page.
Wishlist Books
The Color of Law — Richard Rothstein
Rothstein, a housing-policy scholar, documents how federal, state and local governments imposed segregation through zoning, public housing and whites-only suburban subsidies.
Michaeli, a former Defender reporter, traces the Chicago Defender from Robert S. Abbott’s 1905 founding through the Obama era, its Great Migration push and its political clout.
Cap Wigington: An Architectural Legacy — Taylor & Larson
First Black municipal architect in the U.S. Civic buildings, ice palaces, stone, city contracts.
Audiomack Playlist
Late-night drives, romantic dawns, workouts, reflection, or en route to the bag.
February 3rd — Jorja Smith
Didn't Cha Know — Erykah Badu
Oops — Momo Boyd and Infinity Song
Bet On Me — Imani Imani
MoneyCall$ — Joy Postell
What our readers say about the newsletter?
“Love the article on messaging professionals. The parallels to musicians like 2Pac was ingenious.”
“These articles are on point. The SaaS architecture concepts, the project docs, and the anecdotes.”
“I loved the article about messaging orchestration, it’s not said enough how important of a skill it is to set the stage before go-live.”