Email Audit Process Document

Email programs accumulate technical debt quickly with inconsistent code, duplicated content blocks, and templates that have never been cross-client tested since their initial push to production. Left unaddressed, this debt compounds into brand inconsistencies that reach customers at scale. The results are engineering resources consumed by reactive fixes, and no one with a reliable product picture of what's right.

This playbook is that product AND the process to right-size it all. It delivers a structured, repeatable audit workflow purpose-built for modern marketing teams running on Braze, Parcel, and Figma. Every phase is designed to ship value.

The outcome is a clean, right-sized, production-ready process that your team can maintain, adjust repeatably and hand down with confidence. Like your favorite tee-to your younger sibling.